What Is SEO?
Search Engine Optimization (SEO) is a set of techniques and strategies used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements to make it more appealing to search engines like Google, Bing, and Yahoo.
Keyword Research: Identifying and targeting relevant keywords and phrases that people commonly use when searching for content related to your website.
On-Page SEO: Optimizing the content, HTML tags (such as title tags and meta descriptions), and overall structure of individual web pages to improve their search engine friendliness.
Off-Page SEO: Building high-quality backlinks from other reputable websites to improve the authority and credibility of your site. This also includes online reputation management.
Technical SEO: Ensuring that the technical aspects of your website, such as site speed, mobile-friendliness, crawlability, and site architecture, are optimized for search engines.
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